Apollo Local Spotlight Service
The Local Spotlight is ideal for businesses and organizations that serve small, local regions. A formal
press release that’s designed for traditional press distribution may not be effective for a local
event, business, or service, and it might be too expensive. Apollo Press built the spotlight service
with the aim of helping local businesses reach local markets. A spotlight, which is briefer than a
press release, quickly describes you, your services, or your business, or events happening in a
local area. A typical spotlight comprises approximately 200–300 words; including a photo is
highly recommended. The distribution for the spotlight can be very narrow in focus, so it will
reach a significant number of your local customers. That way, you aren’t forced to pay for a
region that you don’t serve. Designed with awareness in mind, the spotlight is an inexpensive
way to tell your story to local customers—those your business or organization aims to serve.
Give a shout out to your customers!
The Spotlight is ideal for:
- Local services that serve a specific area
- New product or business
- Restaurant – new menus or owners are great reasons
- Not-for-profit events & fundraisers
- School plays and other fundraisers
- Any small business that wants to get noticed
- Local Politicians that need to get a message out to their constituents
- PSA's Public Service Announcements
How Does It Work
We are reporters, so we start with a quick phone interview with you. We’ll ask you to fill out a
questionnaire that allows us to put you, your product, or your service in the spotlight. Then,
we’ll write a brief story of 200–300 words and send it to you for review. Once you have
approved the draft, we can submit it to the areas of your choice.
The cost is $50 for the article and this includes one area. It is then $20.00 for each additional area.
- Package 1. $50 includes a custom written article + (1) area
- Package 2. $100 includes a custom written article + (4) areas
- Package 3. $150 includes a custom written article + (8) areas
- Package 4. $200 includes a custom written article + (14) areas
- Package 5. $250 includes a custom written article + (25) areas
- Email us for additional options and pricing firstname.lastname@example.org
- Additional Areas $20 each
Illinois Spotlight areas - for other states contact us.